What Does What Is A Secondary Dimension In Google Analytics Mean?

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If this does not sound clear, here are some examples: A transaction occurs on a site. Its dimensions can be (but are not limited to): Transaction ID Coupon code Latest website traffic resource, and so on. An individual logs in to a website, and we send out the event login to Google Analytics. That event's customized dimensions may be: Login method Customer ID, and so on.


Hence customized measurements are needed. In Google Analytics, you will certainly not discover any type of measurements associated especially to on the internet training courses.


9%+ of services making use of GA have nothing to do with training courses. Which's why anything associated specifically to on the internet training courses should be set up by hand. Enter Custom-made Capacities. In this blog message, I will certainly not dive deeper into customized measurements in Universal Analytics. If you wish to do so, read this guide.




The range defines to which events the dimension will use. In Universal Analytics, there were 4 ranges: User-scoped customized dimensions are related to all the hits of a customer (hit is an event, pageview, and so on). If you send Customer ID as a personalized dimension, it will be used to all the hits of that certain session As well as to all the future hits sent by that customer (as long as the GA cookie stays the same).

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For instance, you can send the session ID custom-made measurement, and also even if you send it with the last event of the session, all the previous events (of the exact same session) will certainly obtain the worth (What Is A Secondary Dimension In Google Analytics). This is done in the backend of Google Analytics. dimension applies only to that specific event/hit (with which the dimension was sent)


Also if you send out several products with the same purchase, each item might have different values in their product-scoped personalized measurements, e. g.


Why am I telling you this? In Google Analytics 4, the session scope is no much longer offered (at least in custom measurements). If you want to apply a measurement to all the events of a particular session, you have to send out that dimension with every occasion (that can be done on the code level (gtag) or in GTM).

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It can be in a cookie, information layer, or elsewhere. From currently on, customized measurements are either hit-scoped or user-scoped (previously referred to as Customer Qualities). User-scoped click site custom measurements in GA4 job similarly to the user-scoped measurements in Universal Analytics yet with some differences: In Universal Analytics, a user-scoped custom-made measurement (set in the middle of the customer session) was related to EVERY event of the exact same session (also if some occasion occurred before the measurement was established).


Although you can send custom-made product information to GA4, currently, there is no way to see it in records properly. Hopefully, this will be transformed in the future. Or am I missing out on something? (let me understand). GA4 currently sustains item-scoped personalized dimensions. At some time in the past, Google stated that session-scoped custom-made measurements in GA4 would certainly be available too.


When it comes to customized dimensions, this scope is still not available. And now, allow's relocate to the second component of this post, where I will show you check here just how discover this info here to set up personalized measurements as well as where to locate them in Google Analytics 4 records. Allow me begin with a general summary of the process, and also after that we'll take a look at an example.




You can just send out the occasion name, say, "joined_waiting_list" as well as after that consist of the parameter "course_name".

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In that case, you will need to: Register a parameter as a custom definition Begin sending customized parameters with the events you desire The order DOES NOT issue here. You need to do that rather a lot at the exact same time. If you start sending the criterion to Google Analytics 4 and also just register it as a customized dimension, say, one week later on, your records will certainly be missing that one week of information (because the enrollment of a custom dimension is not retroactive).


Each time a visitor clicks a food selection product, I will send out an event and 2 extra parameters (that I will certainly later register as personalized measurements), menu_item_url, and menu_item_name.: Food selection link click monitoring trigger problems differ on the majority of web sites (because of various click classes, IDs, etc). Attempt to do your best to use this example.


Go to Google Tag Supervisor > Activates > New > Simply Links. By producing this trigger, we will certainly allow the link-tracking capability in Google Tag Manager.


Then most likely to your site and also click any of the menu web links. Really, click at the very least two of them. Return to the sneak peek mode, as well as you must start seeing Link Click occasions in the sneak peek mode. Click the very first Web link, Click occasion and go to the Variables tab of the sneak peek mode.